A Certain Point of View

With more than 11 years the Artadentro - Contemporary art, have been promoting and expanding the contemporary artistic production and his various disciplines, with an eclectic and critique aesthetic posture.

The Challenge

The design of a series of mail postcards and a catalog with 8 chapters that is easy to read and that empowers the main subject in each chapter, the images, and the text.

Important elements to consider:

  • Minimalistic
  • Clean organization
  • No colors, or as few as possible
  • Space to breath
  • Big pictures (full page)
Artadentro Association - A Certain Point of View
  • Catalogue Design
  • Postal's cards

The Concept

The end result needed to be as simple and clean as possible where the content is king. We opted to not use colors at all, since the catalog will have already plenty of them, and we didn't find necessary to add more, instead, we've decided to just work around the typography size, style, and neutral/white space.

 

Artadentro Association - A Certain Point of View Artadentro Association - A Certain Point of View

Artadentro Association - A Certain Point of View

The Result

The brochure was a success among the 500 persons that received this first special edition, as well as the postal cards. We are looking forward to the next edition.

Artadentro Association - A Certain Point of View

Artadentro Association - A Certain Point of View

Let's make it happen

Let’s have a coffee and start a project

We are ready to design a solution for you

Let’s Talk