A Certain Point of View
With more than 11 years the Artadentro - Contemporary art, have been promoting and expanding the contemporary artistic production and his various disciplines, with an eclectic and critique aesthetic posture.
The Challenge
The design of a series of mail postcards and a catalog with 8 chapters that is easy to read and that empowers the main subject in each chapter, the images, and the text.
Important elements to consider:
- Minimalistic
- Clean organization
- No colors, or as few as possible
- Space to breath
- Big pictures (full page)
- Catalogue Design
- Postal's cards
The Concept
The end result needed to be as simple and clean as possible where the content is king. We opted to not use colors at all, since the catalog will have already plenty of them, and we didn't find necessary to add more, instead, we've decided to just work around the typography size, style, and neutral/white space.
The Result
The brochure was a success among the 500 persons that received this first special edition, as well as the postal cards. We are looking forward to the next edition.
