RedRufa - Portuguese Regional Wine
A modern wine with a drop of classic taste
The Challenge
Red Rufa is a modern wine brand from Alentejo that comes as a heritage from old times, when hunters drive away from home, in the morning, to be with friends on a fun and relaxing bird hunting. The concept for the brand was to be simple, clean and modern, something easily recognizable and a symbol that can be used as a stamp.
A website and an APP is a must and very good addition, that will facilitate the order of the wines, as well as some challenge to try new combinations and flavors, since will provide the user with some insight about the wines types.
A strong presence
One of the most interesting and rewarding huntings birds is the "Perdiz Vermelha", and to complement this savory reward a great red wine is mandatory. That idea brought the birth of "red-rufa" (Alectoris rufa), a wine brand inspired in this fantastic brid. A brand that captures the posture of the bird, strong beak and the black feathers that comes from the face all way to the chest, almost in a chess pattern.
Website Flow
Information Architecture and user-actions
Structured Website
Location is one of the most important aspect when design a good user-experience
The responsive way
Before the last step we need to make sure that your website is visible on mobile devices without losing structure and design in order to keep the same great user-experience as the bigger sizes.
Mobile APP
A great APP needs a great icon. A simple resize of the original logo it's not always the best approach. An Icon needs to be readable and have the same visual look to be recognizable as same brand.
Clean, user-friendly APP
We know that the best app is the one that gives you what you want, is a fast, elegantly and reliable way. Thats why we always aim to build an App that is as clean as possible, but simple to use and packed with the content you want.
Search >>> Discover >>> Order/Purchase.
